iamjonnyking has just come across the video of the new French national colours in Rugby Union, which have been unveiled.
With Adidas back as sponsor, it may not surprise you that they have decided to continue in the opposition direction from the darker jersey, which was Nike’s bright idea, in 2007.
One interesting reality of this release is the use of, “All Bleus“, some definite brand association with Black, but also likely indicates Adidas’s desire to intimately connect with one of the dominant forces in European and Northern Hemisphere rugby, in a similar way to All Blacks rugby. Read the rest of this entry »